Monday, January 11, 2010

Getting to Know Gen Ys - Born between 1980 and 1994

Thanks for dropping by HomeBizBoomer today!

Continuing on with our message about network marketing and who might be your next HOT prospects...

Generation Y - These young adults are HOT and more diverse than any former generation in the history of the United States.  Gen Ys have burst onto the employment scene like no generation before.  Brought up by nurturing, highly communicative parents, they are confident, creative, free-spirited and technologically keen.

The grass is definitely greener on our side of the fence.  Ambitious, entrepreneurial, and eager to take responsibility for their financial future, Gen Ys are prime candidates to start their own businesses.

  • They seek freedom and flexibility.
  • They refuse to let work get in the way of social and leisure pursuits.
  • They insist on recognition and respect.
  • They thrive on feedback and support.
  • They are idealists who want to make a worthwhile contribution.
  • They respond to learning.
  • They are adaptable.
  • They fit well into a team environment.
  • They are easily bored.
  • They are used to being stimulated and entertained.
These young adults are your future business builders.  The question is, where do you find them and how do you approach them?

The where part is easy.  They represent one out of four Americans and are easy to spot.  Take a fresh look at the younger members of your friends and family (eighteen is the minimum age to sign an agreement).  Head out to the mall on a Saturday and browse around in the specialty shops for music, electronics and fashion stores.  Take a booth at a bridal expo.

Unless you are part of the Gen Y "club" the how part might take a little enterprise.  You'll need to first capture their attention.  They are media savvy and they'll check anything they want to know online in seconds, so be prepared.

If they are working, they could be discovering the restrictions that come with a regular job.  If they are studying, they might be interested in a part-time offer. Fashion, skin care, cosmetics, hair products, jewelry, candles and accessories are all appealing product lines to Gen Y'ers.

If your company does not have an age-specific line of products, ask prospects for their advice about how to appeal to a younger age group, then listen to what they have to say.  Gen Ys have grown up with countless stories about young people starting businesses in garages or basements and going on to make loads of money.  They don't have the same self-doubt issues other generations have.

If you are successful in signing them with your opportunity, you will need to be on your toes.  This impatient group will be interested in quick results, but they are optimistic and fearless when it comes to getting what they want.  Give them lots of direction, feedback and recognition, and you will get your future residuals.

To Your Total Success,

Becca Mutz
Bella Vista, AR

Join me on Facebook:
and Twitter:

Today's message was authored in part by Mary Christensen...Thanks, Mary!

No comments: